We Need to Talk About What's In Your Underwear.
For decades, the period care industry has put profit over your health. Conventional pads, tampons, and most period underwear are loaded with PFAS, phthalates, and hormone-disrupting chemicals — sitting against the most absorbent tissue in your entire body, every single month. And most brands? They never told you.
Flower Girl was built to change that.
Hi, I'm Arielle.
I didn't set out to start a business. I set out to find underwear I actually felt good in during my period — something comfortable, breathable, and genuinely safe. What I found instead was an industry full of synthetic fabrics, vague ingredient lists, and products designed for leak protection at any cost to your body.
So I decided to build what didn't exist.
I spent two years obsessing over every detail — researching materials, testing fabrics, working with manufacturers here in Los Angeles to get it exactly right. Not just leak-proof. Not just comfortable. Body-safe, hormone-friendly, and honestly beautiful to wear. The kind of underwear that makes you forget you're on your period — in the best way.
Flower Girl was born from that obsession. And it's been made with that same standard of care ever since.
What We Believe
Your body deserves full transparency. Every fabric we choose, every material we source, every decision we make is filtered through one question: is this safe for the woman wearing it?
That's why we use TENCEL™ Modal — a sustainably sourced fiber made from eucalyptus trees that's naturally breathable, incredibly soft, and certified body-safe. No PFAS. No phthalates. No compromises.
We make everything in Los Angeles, with ethical production standards we're proud to stand behind. Because how something is made matters just as much as what it's made from.
This Is Just the Beginning.
Flower Girl isn't just a period underwear brand. We're building a new standard for women's intimate care — one that supports your hormones, respects your body, and grows with you through every season of womanhood. Periods, pregnancy, postpartum, perimenopause. We're here for all of it.
Because women have tolerated "good enough" for too long. You deserve better — and now you have it.
Welcome to Flower Girl.
xx Arielle