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Hi I'm Arielle and I’m the founder of Flower Girl.

I started designing period underwear because I was tired of using uncomfortable pads and tampons.

When I began searching for alternatives, I found that most period underwear brands weren’t offering a solution i was looking for.

I wanted something comfortable, sexy and using natural fibers, since these products are worn next to the most sensitive parts of our bodies.

So I spent the last two years developing sustainable, leak-proof underwear designed to support you through EVERY season of womanhood — periods, pregnancy, postpartum, and bladder leaks.

Flower Girl is crafted with breathable, body-safe fabrics that keep you dry, fresh, and protected — without compromising your health or the planet. Unlike synthetics that trap heat and moisture, our materials help prevent irritation, odor, and infection — even with long wear.

Try a pair today :)

xx Arielle


Flower Girl was founded with a passion for empowering women to feel whole in their bodies again.

It was created to honor the beauty and strength of the female body when in flow.

How do we get back in flow? It starts by honoring our cycle. Listening to our period and using it as a report card.

Designed to withstand at least 300 washes, our underwear is gentle on both you and the planet.