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Hi I'm Arielle and I’m the founder of Flower Girl.

I started designing period underwear because I was tired of using uncomfortable pads and tampons.

When I began searching for alternatives, I found that most period underwear brands weren’t offering a solution i was looking for.

I wanted something comfortable, sexy and using natural fibers, since these products are worn next to the most sensitive parts of our bodies.

So I spent the last two years developing sustainable, leak-proof underwear designed to support you through EVERY season of womanhood — periods, pregnancy, postpartum, and bladder leaks.

Flower Girl is crafted with breathable, body-safe fabrics that keep you dry, fresh, and protected — without compromising your health or the planet. Unlike synthetics that trap heat and moisture, our materials help prevent irritation, odor, and infection — even with long wear.

Try a pair today :)

xx Arielle


Founded with a passion for empowering women, Flower Girl was created to celebrate the beauty and strength of the female body when in flow. Our brand is a tribute to comfort, confidence, and sustainability. Inspired by the desire to create underwear that feels as good as it looks, we design timeless pieces that embrace your natural flow, made to be worn for years and gentle on both you and the planet.